Build Your Brand Using Social Marketing
Increase brand awareness, help people live better lives
Social marketing is defined as a way of applying commercial concepts and techniques to non-commercial ends, or the marketing of goods and services to promote the consumer's or society's well being. Both ways, it can be a powerful tool, and we'll see how with these examples below.
Imagine you are a company that makes cereal, and you want to increase awareness around you on the benefits of drinking milk but sell your milk at the same time. You also want to improve your brand name. You know that milk and cereal go together for most people, so you could start a campaign telling people the benefits of taking milk in their diet for a healthy body.
At the same time, you could run a parallel campaign that promotes your cereal, and at the end mentions that milk is a most important part of the diet.
Both of these are social marketing messages. In the first, it there was no self-interest, apart from your company's logo. In the second, you have explicitly sold a product, but at the same time, you have told people something about their diet that will promote their health in the long run.
Many companies small and large, can use this technique to build their businesses.
There are many campaigns structured like this that have been highly successful. You must always consider your message to the public though, so that you can achieve a social marketing perspective.
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