If you want to know how to promote your music and get music contracts, you might feel like you've hit a dead end. Maybe you've been playing with your band for awhile. Maybe you even have a local following and everyone seems to love your music and has a good time at your shows. But if you want to make it big in the music industry, it can feel like an elusive dream. You want it to happen, and you have a burning desire to make music your full time passion… but how do you get there?
The music industry seems like it's full of secrets and insiders, and no one wants to let a newcomer in. Sure, you hear stories about bands or musicians who are discovered on YouTube and signed to million dollar music contracts. You can even hear about a local band who plays the right gig and all of a sudden is offered a record deal. But if you've been trying to get your band out there and trying to promote your music, when is that going to happen to you? Do you really need a “big break” to make it in the music industry and score music contracts?
When it seems like you need pure luck to get signed to a record label, it can feel defeating. After all, how long can you really keep doing the same thing over and over and still desire to do it? Even if music is your life and you don't want to do anything else, it can get old playing the same venues weekend after weekend. So what should you do?
You definitely need a plan. And it starts with treating your music, and how to promote your music and band, as a business. Yes, music can be fun, but if you want to get signed and you are tired of waiting on lightning to strike, it's time to get serious.
Here are a few things that can help you get music contracts without constantly beating your head against the wall. Want to promote your music and get yourself a recording contract? You need to get these things straight. It will make your life easier.
1. Do you have a definite image? Let's say you like to play punk music. But your band members don't have the “punk” image. Maybe you all look like you belong in a country band. Now, this could work for you if you want to use that as your image and your music falls in line with it. But if your music is completely disconnected from your image, your band will be harder to promote. You need a brand. Think about every major product on the market — anything that is popular has a brand. It is marketable. Make sure your band and image is marketable, and it will be easier for you to promote your music to record labels and get music contracts.
2. Do you treat your music as a business? If your music or band is a hobby that is fun for you, then that is fine too. But don't expect to get a record label to sign you anytime soon. If you want to get music contracts, then you have to treat your music as a business. Get a plan together for marketing. That way you can show a record label exactly how easy it will be to promote you if they sign you.
3. Start the grassroots movement yourself. With the internet, you can get tons of people listening to your music, which will make it easier to get signed. Get your band a website, a Facebook page, a MySpace account, and an account on iTunes. None of these things cost very much, and once you start interacting with people you will get tons of followers. Just think of how great it will look to a record label if you can show them that your music has been listened to by millions of fans on MySpace. Record labels will fight over you to give you music contracts. Don't forget, if you can show a label you will make them money, it will be easier for you to get them to sign you. The more promotion you do for your band yourself, the better off you will be in the end.
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